A website is your most important marketing tool
A website is the primary source of information for customers. It is the cheapest way of moving information from you to the wider world. A website is the face of a business and it is now a basic expectation of any serious business that they have a website.
The job of a website
Your website needs to help your customers decide to do business with you. The website needs to say everything important about your business in the right manner and style. It should also be an active marketing resource. It should be updatable and updated, run campaigns, support press, sales and marketing activity.
The job of a web designer
The web designer will marry your marketing needs with the appropriate technology to make it all happen. He will build the site on a content management system (CMS) so that it can be completely self-managed but not requiring of any technical expertise. The designer will look at what we call ‘information architecture’ so that the navigation is intuitive and designed to lead your customers through the site properly. Of course the website will be impressive to look at, secure and effective as well.
Search Engine Optimisation (’Getting on Google’)
No one has an automatic right to appear near the top of a search engine list. Going as far as beating your competitors to the top of Google requires more than just having a website. Developing a site to perform well in search engines is known as ‘Search Engine Optimisation’ (SEO). In recent years, it has become a dedicated field of its own. You have a website to make you visible. This is why we have a dedicated SEO service to help make this happen.
Making the web easy for our customers
A website should be delivered ready to use, optimised and structured so that you can hit the ground running. It ought to be simple to acquire everything in one place, from domain name purchase, hosting, email and search engine optimisation to support and maintenance.
Website Basics
You will want:
- A domain name
- Hosting or web space
- An idea of what you want to use your website for (it might be a brochure, you might want something a little more sophisticated such as act as an online shop or run a forum or a blog)
- A website
- Search Engine performance
Indicative Prices
Please look through our web case studies. They demonstrate our work, provide a good idea of what is possible and allow you to match your expectations to budget. Call us for a more detailed discussion on costs
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