Search engine marketing is the process of getting your website to appear ahead of your competitors. “Getting on Google” as one of our customers calls it.

Search Engine Marketing (or SEM) can be referred to using many other terms:

• Search Engine Optimisation (SEO)	• Online Marketing
• Natural Optimisation	• Organic / Natural SEO
• Search Engine Promotion	• Pay Per Click / PPC

If you want to attract more visitors to your Web site and gain more customers, Search Engine Marketing is often an effective method. After all  according to E-Consultancy in 2008, “Over one million Google searches are conducted per hour by web users in the United Kingdom.” and it is on the rise.

The Search Engine Marketing service we offer is broken down into three key areas:

Search Engine Optimisation (SEO)

SEO involves improving Web site structure and content to increase how important a search engine thinks your site is in relation to your target keyword phrases. The results of this service can last for many months or years and it represents great value for money.

Pay Per Click (PPC)

PPC is a form of online advertising which allows you to achieve first page exposure in a very short space of time. You pay a fee every time a searcher clicks on your advert. However, your advert will only appear for as long as you choose to pay for it to be displayed.

There are things that you (and probably only you) can do to promote your sie insearch engines. For example getting inbound links is a good method to promote yourself in search engines. We will show you how to this properly and with the right types of links. Additionally your site is rewarded for having regularly updated content. We will deliver a site that allows you to add new pages easily and a plan of what to write, how often and how much.