Search Engine Marketing
Search engine marketing is the process of getting your website to appear ahead of your competitors. “Getting on Google” as one of our customers calls it.
Search Engine Marketing (or SEM) can be referred to using many other terms:
| • Search Engine Optimisation (SEO) | • Online Marketing |
| • Natural Optimisation | • Organic / Natural SEO |
| • Search Engine Promotion | • Pay Per Click / PPC |
If you want to attract more visitors to your Web site and gain more customers, Search Engine Marketing is often an effective method. After all according to E-Consultancy in 2008, “Over one million Google searches are conducted per hour by web users in the United Kingdom.” and it is on the rise.
The Search Engine Marketing service we offer is broken down into three key areas:
Search Engine Optimisation (SEO)
SEO involves improving Web site structure and content to increase how important a search engine thinks your site is in relation to your target keyword phrases. The results of this service can last for many months or years and it represents great value for money.
Pay Per Click (PPC)
PPC is a form of online advertising which allows you to achieve first page exposure in a very short space of time. You pay a fee every time a searcher clicks on your advert. However, your advert will only appear for as long as you choose to pay for it to be displayed.
Search Engine Strategy
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Search Engine Optimisation (’Getting on Google’)
Your website really should appear towards the top of the first page in relevant Google searches. The copy needs to be written well to market the company but written wisely to weave in the right keywords. There are issues such as linking to and from other sites and also the frequency and content when adding new pages that will determine how well your site does in search engines, and then there are a range of more intricate processes. We have noticed that when a site is first designed our customers focus on the way it looks, the navigation and the written copy. Within a month of launch, the focus has switched entirely to search engines. Deelpping a site to perform well in search engines is known as ‘Search Engine Optimisation’ (SEO). In recent years, it has become a dedicated field of its own with the area of web design. No one has an automatic right to appear near the top of a search engine list and beating your competitors to the top of Google requires more than just a website which is why we have a dedicated SEO service to help make this happen.
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