“Sooner or later you will have to do it properly.
It is ultimately cheaper, quicker and better to do it sooner”.

Small businesses are not little versions of big businesses, they are fundamentally different. A large company is a co-ordinated group of diverse specialists. A small company is a concise group of people who need to to have, or be able to develop, a broad skill set.

The challenge for the startup business is largely self-evident. Most people are adequate at a range of things, great at a few and unfortunately poor at a few as well. A startup businesses will live or die on that mix being strong enough as a whole. This throws up problems for the startup. Certainly making a mess of your marketing will undermine all the good work being done elsewhere. It is our experience that, of all the business disciplines, marketing is the one you need to get right. It will secure customers, develop a sales pipeline and provide the money, ability and potential to move on.

Cost Vs. Value

Marketing is not a commodity. Certainly expensive can be crippling but cheap does not always mean good value for money. Successful companies invest time, effort and money in the important things. They learn to negotiate hard to acquire good quality marketing and design from the best suppliers, with the most appropriate experience and skills.

The trick is to extract maximum value out of a workable budget, one that gives you a realistic chance in the first place.

We have a guiding principle: ”Sooner or later you will have to do it properly. It is ultimately cheaper, quicker and better to do it sooner”.

The Startup Site is here to provide a way of ‘doing it properly’ from the outset. Not just a load of marketing components, but a collection of tools, optimised, specialised and underpinned with a plan and a strategy to get you moving. You can pick and choose, package a range of these tools together or just phone us for a free chat.

The Startup Site is an initiative run by creative design consultants, award winning graphics designers, web designers and marketeers, specialising in graphic design services, web design and strategic marketing for small and startup businesses. We sell our products and services through The Startup Site, but not at the sort of full market rate we might charge our larger customers. We are so confident that our approach will prove successful that we see this as an investment. A successful Startup Site customer today will, we believe, become a successful client for us in the future.